by Muthukumar Krishnan | Sep 27, 2023 | Financial Industry
In the landscape of personalized experiences, it’s vital to understand your customers and cater to their needs. Data gathered by financial institutions provides a broad array of information, from basic demographic data such as age group and geography, to more...
by Rohit Mendiratta | Jul 16, 2021 | Consumer goods, Innovation, retail and logistics
Co-authored by Michael Zyla. In our previous article, the modern warp speed consumer, we learned about the new-age hyper-personalized consumerism and the need for major brands to adjust rapidly. This article will delve deeper into the consumer psyche as they are the...
by Rohit Mendiratta | Jun 25, 2021 | Consumer goods, Innovation, retail and logistics
Co-authored by Michael Zyla We live in a world where as humans, the growing demand is for everything to be connected. Our experiences are defined as touchpoints in which we interact with ‘things’ throughout our days. Think about home appliances like...
by Gevorg Karapetyan | Jun 19, 2019 | Banking
Co-authored by Dr. Eric G. KrauseThe proliferation of customers across the world and their “on-the-go” lifestyle has triggered a sharp rise in digital banking – one that is virtual and remote, and void of the traditional personal touch that was once the cornerstone of...